The Ford Maverick was a compact car manufactured from April 1969-1977 in the United States, Canada, Mexico and from 1973-1979 in Brazil — employing a rear wheel drive platform dating to the original 1960 Falcon. Originally marketed as a 2-door sedan at an initial price of USD$1,995, the Maverick was designed to be inexpensive to manufacture and maintain.
The name "maverick" was derived from the word for unbranded range animals, and the car's nameplate was stylized to resemble a longhorned cow head.
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The Maverick was originally conceived and marketed as a subcompact "import fighter", intended to do battle with the Volkswagen Beetle and newer Japanese rivals. The Falcon, Ford's compact offering since 1960, had seen its sales decimated by the introduction of the Mustang in 1964, and despite a redesign in 1966, was unable to meet forthcoming federal motor vehicle standards that would come into effect on January 1, 1970. Consequently, the Falcon was discontinued midway through the 1970 model year, and the Maverick repositioned as Ford's compact entry.
The Maverick's styling featured the long hood, fastback roof and short deck popularized by the Mustang, on a 103 in (2,600 mm) wheelbase — and featured simple and inexpensive to manufacture pop-out rear side windows rather than roll-down windows.
Nearly 579,000 Mavericks were produced in its first year. This rivaled the record-setting first year of Mustang sales (nearly 619,000), and easily outpaced the Mustang's sales of less than 200,000 in 1970.