Sunday, September 25, 2011

Car of the Day:September 25, 2011

The car for today is the ERTL 1969 Mercury Cougar Eliminator.

The Mercury Cougar is an automobile which was sold under the Mercury brand of the Ford Motor Company's Lincoln-Mercury Division from 1967 to 2002. The name was first used in 1967 and was carried by a diverse series of cars over the next three decades. As is common with Mercury vehicles, the Cougar shared basic platforms with Ford models. Originally this was the Mustang, but later versions of the Cougar were based on the Thunderbird, and the last was a version of the Contour/Mondeo. The Cougar was important to Mercury's image for many years, and advertising often identified its dealers as being "at the sign of the cat."[1] Female models holding big cats on leashes were used on Cougar ads in the early 1970s.[2] The car was assembled at the Dearborn Assembly Plant (DAP) (one of six plants within the Ford Rouge Center) in Dearborn, Michigan from 1967–73, at the San Jose Assembly Plant in Milpitas, California from 1968 into early 1969 and at the Lorain Assembly Plant (LAP) in Lorain, Ohio from 1974-97.

The third year of production, 1969, brought several new additions to the Cougar lineup. A convertible model was now available in either standard and XR-7 trim. These highly anticipated soft tops proved quite popular and today are considered, by many, among the most desirable of the '67-'70 production run. On the exterior, the grille switched from vertical bars to horizontal bars, and a spoiler and a Ram Air induction hood scoop were added as options. A new performance package appeared and several disappeared.

The Eliminator performance package appeared for the first time. A 351 in3 4-barrel V8 was standard under the hood, with the 390 4-barrel V8, the 428CJ and the Boss 302 available as an option. The Eliminator was the new top of the line performance model of the Cougar lineup. It also featured a blacked-out grille, special side stripes, front and rear spoilers, an optional Ram Air induction system, and a more performance-tuned suspension and handling package. It also came in a variety of vibrant colors like White, Bright Blue Metallic, Competition Orange, and Bright Yellow.

To learn more check out for additional info.

Scored this ERTL model for a couple of bucks during room trading of this year's Lightning Fest. It was still new in the blister and was too much of a value to pass up. Great to see opening hood and trunk and the detail on this one by even today's standards rocks.

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