Car Of The Day: October 4, 2012

Today's car of the day is Tomica Limited's 1974 Toyota Corolla Levin.

The Toyota Corolla is one of a line of subcompact and compact cars manufactured by the Japanese automaker Toyota, which has become very popular throughout the world since the nameplate was first introduced in 1966. In 1997, the Corolla became the best selling nameplate in the world, surpassing the Volkswagen Beetle. Over 39 million Corollas have been sold as of 2012. The series has undergone several major redesigns.

The name Corolla is part of Toyota's naming tradition of using the name Crown for primary models: the Corona, for example, gets its name from the Latin for crown; Corolla is Latin for small crown; and Camry is an Anglicized pronunciation of the Japanese for crown, kanmuri. The Corolla has always been exclusive in Japan to Toyota Corolla Store locations, and manufactured in Japan with a twin, called the Toyota Sprinter, sold at a specific Japanese Toyota dealership called Toyota Auto Store, then renamed Toyota Vista Store in 1980.

Corollas are manufactured in Japan and in Brazil (Indaiatuba, São Paulo), Canada (Cambridge, Ontario), China (Tianjin), India (Bangalore), Indonesia, Malaysia, Pakistan, Philippines, South Africa (Durban), Taiwan, Thailand, Turkey and Venezuela. Production has previously been made in Australia (Victoria) and the United Kingdom (Derbyshire). Production in the United States (at NUMMI in Fremont, California) ended in March 2010.

The Corolla's chassis designation code is "E", as described in Toyota's chassis and engine codes.

Early models were mostly rear-wheel drive, later models were mostly front-wheel drive and some models were four-wheel drive. Its traditional competitor almost from the very beginning has been the Nissan Sunny also introduced the same year as the Corolla in Japan.

For more information and pictures of the real car please visit: Toyota Corolla Levin

Another Hershey show find, I couldn't leave this one behind.

The Corolla E30 was the third generation of cars sold by Toyota under the Corolla nameplate. It was built from August 1974 to July 1981 and marked Toyota's greatest growth in the United States in the wake of the fuel crisis. In addition to its sister model, the Sprinter, there was a redesigned-body version built by Toyota affiliate Daihatsu, called the Daihatsu Charmant. While there were certain fourth-generation models with a longer model life, this generation, when considered as a whole, was the longest-lived one, possibly due to the worldwide recession in the 1970s. A large range of cars were built using this chassis, including Corollas, Sprinters, Daihatsu, and the sporty Levin and Trueno models with the DOHC motor, with a fuel injection upgrade added to Japanese Levin models in January 1977.

The 3K engine was used in certain markets and later the 4K, while most Japanese and American models had the bigger 2T engine. A "Toyoglide" 2/3-speed automatic transmission was added as well as a four-speed and five-speed manual transmission, driving to the rear wheels. A three-door "liftback" (E50) and sports coupé (E51) was added in 1976. The E40 and E60 series were assigned to the Sprinter variants.
Even though the E30 and E50 series were replaced by the E70 series in August 1979 in most markets, the original E30 series and the facelifted E50 series both continued production until July 1981.

Road & Track was critical of the 1975 Corolla, calling it "large and heavy" and "expensive" compared to the Honda Civic and Datsun B210. They also criticized the "relatively crude rear suspension", lack of interior space, and poor fuel economy when compared to the VW Rabbit. The base model cost US$2,711 in 1975, but only the $2989 "deluxe" model had features comparable to the contemporary pack.

Emissions became a problem further into the 1970s especially with the 3K engine, which became popular because of its low fuel consumption. Its replacement, the 4K engine, came with emissions equipment but only produced 60 hp (45 kW), despite a greater 1290 cc displacement.

The E30 series 2T-C engines outmatched rival Datsun B210's engine output.